Patients continue to seek and consume healthcare information online. Over 58% of adults use the internet to find medical information, and approximately 41% use it to communicate with a doctor’s office.
With 82 percent of patients using search engines to find a healthcare provider, social media is a great tool for physicians to market their practice.1 If your healthcare practice does not have an active presence on social media, you’re missing out.
Videos can play a major role in increasing your practice’s search engine rankings. Think about it… Would you rather read a piece of content that takes you 30 minutes, or gain the same information from watching a short 5-minute video?.
Social media is impacting healthcare consumers, with 60% of our global population engaging on social media for an average of 2 hours and 24 minutes a day.
One of the challenges facing providers as they use social media for their practice is choosing content. With the sea of information available at our fingertips, choosing content that your patients will want to consume and engage with can seem like a moving target.
