The New Year always brings the sense of a fresh start - a chance to see things with fresh eyes and new ideas. As you move into 2023, is your practice envisioning new content for the New Year?
We live in an ever-changing digital age. With our incredible access to information and overwhelming options, your practice needs a strong and updated social media marketing plan. It keeps your practice competitive in your industry as well as relevant to your consumers.
Fresh content marketing on social media is beneficial for your patients, for your practice, and for your product.
For your patients
Digital content is easily accessible and consumer friendly bringing education and information straight to the patient. In the U.S., eight in 10 Internet users search for health information online, and 74% of these people use social media.1 The target of your content is patients and those patients are on social media. Connect with them where they are and with content that is easy to read. Readability is more important than ranking. Updating your website and blogs with fresh content is not only good for your patients, it’s also good for your practice.
For your practice
Regularly updated content is one of the best indicators for site relevancy, which boosts your SEO. However, in August of 2022, Google released another update to their algorithm. This “helpful content update” was part of a broader effort to “ensure people see more original, helpful content written by people, for people, in search results.”2 For healthcare practices, this means producing new, authoritative, and quality content, written with your patients in mind, will help increase your SEO.
For your product
Healthcare services are changing. New discoveries are made, new options are available, new techniques are changing patient outcomes. Fresh content marketing helps keep the public informed of the latest advancements in your product. Because your product is a service to individuals and to your community, this updated information regarding procedures, techniques, and outcomes then comes full circle to benefitting the patient.
We live in an ever-changing digital age. Fresh content marketing benefits everyone - your patients, your practice, and your product. New healthcare content for the New year -welcome to 2023.
1 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4103576/
2 https://developers.google.com/search/blog/2022/08/helpful-content-update
Katy Puckett has over 25 years of experience in business management, education, and client relationships.
