Over 70 percent of marketers agree that visuals outperform any other form of marketing content. 1 Brand building and visual content go hand-in-hand.
The brain absorbs and synthesizes visual information faster than any other stimuli, making visual content an incredibly effective medium.2 In fact, the brain interprets visuals faster than it can process language, so visuals capture and hold our attention better than text.
Popular and effective forms of visual content include photos, videos, and creative graphics that relay information in a clear and precise manner. Eye-tracking studies have shown that Internet users pay more attention to information-carrying images. When visual graphics are relevant, viewers spend more time on the web page looking at the images than reading plain text.
For these reasons, visuals are a powerful tool for engaging and educating patients.
Engage Your Patients
Visuals help you actively engage your patients by grabbing their attention, increasing comprehension, and creating a memory. Pictures and videos convey emotions that text alone cannot, and emotions lead people to action. Action moves people from passive visitors to active participants who engage with your brand.
Educate Your Patients
Marketing is educating. Each post is an opportunity to inform patients about a potential problem, the consequences of that problem, and available solutions to help solve the problem. Visuals have been found to improve learning by up to 400 percent!3 Therefore, one of the simplest ways to educate patients is to pair concepts with meaningful images.
Visual content isn’t just for engaging and educating patients; it also helps increase brand recognition and awareness. Effective visual content can increase conversion rates, improve patient engagement, and increase patient outreach- making visuals the best and most effective tool in your toolbox.
Katy Puckett has over 25 years of experience in business management, education, and client relationships.
