In today's digital age, growing your practice is synonymous with establishing a strong online presence. Google My Business (GMB) stands out as an indispensable tool for healthcare professionals looking to expand their reach, as Google accounts for 90% of all online searches.1 Here's how you can leverage GMB to grow your practice effectively.
Enhance Your Profile
First impressions matter. Ensure your GMB profile is complete and up-to-date. Include all relevant details like services offered, business hours, and contact information. A comprehensive profile helps patients find you easily and increases your credibility.
Post Regular Blogs
Blogs are a powerful way to showcase your expertise. Post regularly on GMB to keep your audience informed about the latest health trends, tips, and your specialized services. This not only boosts your search engine rankings, but also establishes you as a thought leader in your field.
Share Videos and Photos
Visual content can significantly enhance engagement. Share videos and photos of your practice, team, and happy patients (with consent). Before-and-after treatment photos, educational videos, and virtual tours of your facility can provide a glimpse into the quality care you provide.
Monitor Comments and Reply
Engagement doesn't end with posting content. Monitor comments diligently and reply promptly. Addressing questions and feedback shows that you value patient interaction and are attentive to their needs. Positive interactions build trust and encourage more patients to choose your practice. Addressing comments and liking reviews can push your reviews higher in searches, as they become more relevant and helpful to others.
Google My Business is more than just a listing; it's a dynamic platform that can propel your practice to new heights by expanding your reach, engaging with your audience, and building a community around it. Start harnessing the power of GMB today.
SoClients is a boutique digital content marketing and social media strategy consulting firm designed exclusively for healthcare professionals. We help physicians tell their stories so they can help more patients.
Holly Breen Olds has served the healthcare industry with over 20 years of expertise in healthcare marketing for physicians, hospitals, and the medical device sector across the US.
1. https://rater8.com/google-my-business-doctors-dentists-healthcare-practices/
