It's time to evaluate, adjust, and plan your social strategy for the new year. As the saying goes, "If you fail to plan, you plan to fail."
55% of consumers learn about new brands on social media.1 Your website is your digital face to consumers. Your social media is a place for consumers to discover, engage, and interact with your brand. High quality content marketing can significantly attract new customers, increase search engine rankings, and convert leads.2
As you then plan for the year, consider these tips:
- Define and document your strategy. Defining your strategy helps you stay focused in your marketing and content decisions throughout the year. Documenting your strategy keeps the goal in front of you when the days and months get busy. With a defined and documented strategy, you can make intentional choices in your posts, blogs, and vlogs content.
- Customize your content Focus your content on those aspects that make your practice unique. Is it a service that you provide? Your philosophy of practice? Your experience? Your available hours? You as a person and a provider are unique. Highlight your specialization to stand out to consumers.
- Maximize your visuals. Our culture is visual. MIT neuroscientists found that the brain can identify images seen for as little as 13 milliseconds!3 As consumers scroll through social channels, images catch their attention faster and remain in their memory longer than text. Ensure that you are using high quality and creative images as you post on social channels.
- Personalize your videos. Some of the most engaging content is patient testimonial video. Not only is it visual, it’s also personal. These personalized videos show consumers how your patients interacted with your practice. It builds trust with new patients and loyalty with existing patients. If you need help creating a testimonial video, we’ve got you covered with these 5 Simple Steps.
Social media is a place for potential and existing clients to discover, engage, and interact with your brand. That’s why 80% of executives think it is absolutely essential to invest additional resources into social media marketing.4
As you plan for the new year, first and foremost, define and document your strategy so you can be focused and intentional in your decisions throughout the year. Customize your content, maximize your visuals, and personalize your videos. Your practice will succeed in planning and will plan to succeed.
If you have not defined or documented your social strategy, we can help. SoClients helps healthcare professionals promote their practice brand and reputation on social media with mindful and engaging content.
Katy Puckett has over 25 years of experience in business management, education, and client relationships.
