With 82 percent of patients using search engines to find a healthcare provider, social media is a great tool for physicians to market their practice.1 If your healthcare practice does not have an active presence on social media, you’re missing out. With over 4 billion social media users across the world, now is the time to represent your practice on social media.2
Let’s highlight how proper use of social media can positively impact and benefit your medical practice.
Build Trust: Today’s healthcare consumers are searching for reputable trustworthy information. Use social media as a tool to provide your patients with valuable information. Trust is built as your patients interact and gain information about your specialties and your practice’s services.
Educate Patients: Providers should use social media platforms to educate and provide relevant information about wellness and health conditions. Physicians can share FAQs, patient education materials, showcase blogs, studies, and information regarding surgical procedures or health conditions.
Spread the Word: Social media is an effective and easy way to get your information out to a larger audience, allowing your practice to share specific information on your healthcare specialties. With so many seeking information on the internet, your practice can use social platforms to promote your brand and services.
Showcase Testimonials: There is no better way to share success stories than through social media. Real-life testimonials are powerful and inspirational for healthcare consumers researching their options. Details of a patient’s journey, with videos and photos can build confidence among others who are deciding on a practice or procedure.
Take advantage of social media to share important and relevant content about your practice to help grow and engage your patients.
SoClients is a boutique digital content marketing and social media strategy consulting firm designed exclusively for healthcare professionals. We help physicians tell their stories so that they can help more patients.
Holly Breen Olds has served the healthcare industry with over 20 years of expertise in healthcare marketing for physicians, hospitals, and the medical device sector across the US.
1. https://digitalismedical.com/blog/healthcare-marketing-statistics/
2. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
