Roughly 80% of healthcare consumers actively search for information on physicians, medical facilities, and health-related news on social media.1 Your practice's brand now extends far beyond the clinic and hospital, thriving on the internet and social media platforms. Courteous online interactions and regular, professional updates about your services can significantly enhance your brand and, ultimately, your reputation.
Improve Online Staff Courtesy and Professionalism with Social Media
Timely and HIPAA-Compliant Replies to Build Trust
Professional responses that respect patient privacy can enhance your practice's reputation, foster trust, and ensure legal adherence, ultimately impacting patient satisfaction and loyalty positively. It's essential to train staff on HIPAA-compliant communication strategies. This means avoiding any discussion of patient-specific information and focusing on general advice and information.
Educate and Engage: Share Valuable Content
Posting updates that are informative and beneficial to your patients not only educates them but also positions your practice as a knowledgeable and caring authority in the field.
Boost Reputation: Highlight Positive Reviews
Highlighting positive reviews and testimonials can further enhance your online reputation, providing social proof of your practice's quality.
Improve Brand Presence: High-Quality Visuals
High-quality images and videos can make your content more professionally featuring your brand, logo and messaging.
Foster Community Involvement with Interactive Content
Encouraging interaction through questions and polls fosters a sense of community and involvement among your followers.
Train Your Team for Effective Online Communication
Training your staff on best practices for online communication and branding is crucial. A well-informed team can effectively represent your practice on social media, maintaining the high standards of courtesy and professionalism that your patients expect.
SoClients is a boutique digital content marketing and social media strategy consulting firm designed exclusively for healthcare professionals. We help physicians tell their stories so they can help more patients.
Katy Puckett has over 25 years of expertise in business management, education and client relationships. Her focus lies in education, marketing and communication, helping clients achieve their brand’s vision in social media and digital marketing across the US.
