Did you know that studies show 75% of people prefer video over text when learning about a product or service?1 Video content has revolutionized the way patients seek and absorb medical information. From explainer videos on procedures to patient testimonials and doctor Q&As, videos are reshaping patient engagement. Here’s why video is becoming indispensable in healthcare marketing.
Enhances Patient Education: Patients often turn to the internet for medical advice. Video allows providers to explain conditions, treatments, and recovery processes in an engaging, easy-to-understand format.
Boosts Trust and Credibility: Seeing a doctor or specialist speak directly on screen builds credibility. Authenticity in healthcare marketing is crucial, and video helps humanize brands.
Improves Engagement and Retention: Viewers retain 95% of a message when consumed via video compared to just 10% from text.2 This means patients are more likely to remember your content and act on it.
Increases Visibility in Social Media and Search Engines: Google and social media platforms prioritize video content, making it easier for healthcare brands to rank higher in search results. Optimized video content strengthens SEO and drives more traffic to your website.
Types of Videos Every Healthcare Brand Should Use
To maximize the impact of video marketing, healthcare brands should focus on a variety of video formats:
- Educational Explainers: Break down medical conditions and treatments in a way that’s easy for patients to understand.
- Patient Testimonials: Real stories build emotional connections and help potential patients trust your brand.
- Doctor Q&A Sessions: Address common concerns while positioning your providers as thought leaders.
- Health Tips & Wellness Seasonal Advice: Quick, engaging videos that offer preventive care tips, wellness advice, or seasonal health reminders (like flu prevention or summer hydration) keep your brand relevant and helpful all year round.
- Team Spotlights & Community Highlights: Introduce your staff, celebrate team milestones, or share your involvement in community events. These videos make your brand more relatable and reinforce your values.
The rise of video marketing in healthcare is undeniable. As patients become more digital-savvy, they expect information that is clear, engaging, and accessible. Investing in video content now will enhance your brand’s credibility, improve patient experience and drive long-term success.
SoClients help healthcare providers grow by delivering the right message to the right patients through smart, strategic content. Give us a call.
Holly Breen Olds has served the healthcare industry with over 20 years of expertise in healthcare marketing for physicians, hospitals, and the medical device sector across the US.
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