Serving in the medical field is a high calling with the mission of helping people at the center of all you do. It may feel at times that social media is just a necessary external part of your practice. However, social media plays a significant role in carrying out your mission in healthcare.
Social media has changed the world as we know it. Because of the influence and impact of social media on the healthcare industry, there is no question that doctors should build their brand on social media. But this influence and impact can also help facilitate your mission as a healthcare provider.
Social media plays a vital role in healthcare and your mission by providing opportunities for educating, encouraging, and energizing patients.
Educating Patients
People are seeking information online to help them navigate their personal health situations as well as national health situations. That’s why healthcare accounts are some of the most followed social media accounts. The CDC has 4.2 million followers on Facebook alone. Your practice can use social media to post up-to-date information regarding available treatment options and links to new studies in your field of expertise.
Encouraging Patients
Social media provides a wide-reaching opportunity to encourage patients. You no longer have to wait for a patient to come through your practice doors to help them feel comfortable or encouraged to reach their health goals. Your social media account is that open door. Sharing success stories is the most effective way to encourage patients on their own health journey.
Energizing Patients
You can use social media to energize your patients by promoting healthy behaviors. As patients become healthier, their potential for a successful outcome increases. Patients are looking for “best practices” and health tips to incorporate into their lives and you have a trusted voice for reliable information.
Serving in the medical field is a high calling with the mission of helping people at the center of all you do. Your practice can harness the influence and impact of social media to educate, encourage, and energize patients.
Katy Puckett has over 25 years of experience in business management, education, and client relationships.
