Videos can play a major role in increasing your practice’s search engine rankings. Think about it… Would you rather read a piece of content that takes you 30 minutes, or gain the same information from watching a short 5-minute video?
Not only are videos better for the healthcare consumer’s user experience, they rank better online. According to recent studies, 93% of companies attain new customers through social media videos.1 Websites with videos have significantly higher traffic rates. Higher traffic leads to increased click-through rates.
Learn how videos play a pivotal role in SEO rankings:
- Patient Engagement: Video content engages your patients in a way that written content fails to do. Quality videos that connect with the patient result in lower bounce rates. Your audience is more apt to stick around for a longer duration when engaged with a video.
- Videos Tell Stories: Your patients will remember stories that emotionally connect with them. Videos have the power to create an emotional response with your patient within seconds.
- Improved Click-Through Rates: Websites that contain videos are more likely to rank higher than those that don’t. When your video appears on results pages, click-through rates increase.
- Improved Backlinks: Patients will spend more time on a webpage that contains videos, which results in an increased number of backlinks. Google considers pages with quality backlinks as an authority that will improve rankings.
- Algorithms Love Video Content: Healthcare consumers are more inclined to watch a video over scouring over written content. Pages that include quality video content will inevitably rank higher on social media and search engines.
It’s important to mention that all videos are created equal. To experience maximum effectiveness, videos should be unique and relevant. Include keywords, tags, appropriate titles, and descriptions.
The use of videos can significantly improve your brand visibility and SEO rankings when done appropriately. According to Cisco’s Visual Networking Index Forecast, online videos will constitute more than 82% of all consumer internet traffic by the end of this year.2
SoClients is a boutique digital content marketing and social media strategy consulting firm designed exclusively for healthcare professionals. We help physicians tell their stories, so they can help more patients. Contact us for a demo at (512) 400-4349.
Holly Breen Olds has served the healthcare industry with over 20 years of expertise in healthcare marketing for physicians, hospitals, and the medical device sector across the US.
