"The play button is the most compelling call to action on the web." Michael Litt, Co-Founder and CEO at Vidyard.
People love videos. YouTube alone has 122 million active users daily with 1 billion hours of content watched across the world every day.1 But videos aren’t just for YouTube. Facebook, Instagram, and website landing pages are all increasing their video content.
With changing visuals and sound, videos grab and hold our attention better than images and text. Video content is easy to access, consume, and is entertaining and engaging. Because it is so engaging, viewers are willing to watch as long as you give them valuable content.
By marketing with videos, your practice can take advantage of this upward trend.
YouTube shines when it comes to brand awareness. It’s the second largest search engine in the world. Since Google owns YouTube, videos rank highly in Google Search Engine Results Page (SERP). 2According to Pew Research, 47% of internet users make health-related searches. Is your practice trending to the top of that search list? It can be by using video.
According to BrightEdge Research, Google is now showing video thumbnails in 26% of search results. As a result, pages with videos are 53 times more likely to rank on Google’s first page. Unbounce tells us that using videos on landing pages can increase conversion by 80%.3
Video content must have sufficient SEO to rank well on search engines. This consists of optimizing the thumbnail, title, description, tags and slug.4 SEO is similar in YouTube videos, giving your practice a chance to drive awareness within YouTube and on Google.
High-ranking videos are
- Informative
- Engaging
- Embedded on your site
- Use compelling images
- Include SEO rich text
People love videos. They are consuming hours of them each day. Search engines, social media platforms, and businesses are paying attention. Start using video content to grow your practice and brand and harness the power of the play button.
Holly Breen Olds has served the healthcare industry with over 20 years of expertise in healthcare marketing for physicians, hospitals and the medical device sector across the US.
